In the 1970’s hi-fi magazines had a great power of influence and would set the tone. Move from being a trader to being a manufacturer. Many items are returned to the shops not because they are faulty, rather because the customers do not like them or simply do not know how to work them. Getting repeat orders from the same buyer means that you do not need to spend time chasing buyers. If you never fail to pay them, they will soon trust you and agree to sell you in credit. These are simple materials, and while many products may differ in price and packaging, they are made of the same stuff.Įstablish trust with your suppliers by actions in practice, not by promises. The alcohol evaporates once it is sprayed, and the shellac holds the hair in place. Hair lacquer, for example, is made of alcohol and a resin called shellac. Many products are made of simple ingredients/components. Lord Alan Sugar, founder of Amstrad, and author of ‘What You See Is What You Get My Autobiograhy.’ © Gil Dekel.
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